Built on our heritage of protein and acid pH, our pioneering research has led to the most advanced products in the professional industry. Technology is an integral part of every Redken product -- linking our hair care, hair color, texture and styling with total synergy. From backbar treatments like the revolutionary Chemistry System, to the full range of retail offerings, Redken products combine innovation and fashion for the most inspiring and exciting collections around.

At Redken 5th Avenue NYC we are committed to helping you stand out through our unique approach of principle based education. Through image, inspiration, technology and business knowledge, results can be achieved. Our commitment is simple, to be the leading resource in education. We believe that effective education is about inspiration and sharing, and thus were born our International exchanges- what better way to share the VIBE and ENERGY of Redken 5th Avenue NYC.

The programs are coached by our highly talented and motivated team of PLATFORM ARTISTS. With a program to suit every part of your career path, a unique connection will be made, making you feel part of the Redken Tribe.

James Valentine, Education Manager

Redken 5th Avenue NYC is undoubtedly, in the words of Esquire's Grooming Director, Henry Farrar-Hockley, “New York's finest brand”. Redken is a huge media darling both in the UK and on a global scale and as well as being advocated by influential names from the Beauty press from all of the top glossy titles, from Susannah Taylor of Vogue who can't live without All Soft Soft Ends to Vishaka Read of Easy Living who regularly calls in her Color Extend Highlight Fuel, the list is endless. Redken is also actively involved in partnerships with top hair and session stylists from British hairdresser of the Year nominee Lee Stafford, internationally acclaimed Clive Colman of Burlington's to Stephen Lacey.

A-list fans
Redken is also a huge hit amongst A-list circles, boasting the following names amongst its celebrity fans. These include Jessica Simpson, who whilst filming "The Dukes of Hazard" found All Soft Heavy Cream indispensable. Kim Catrall has been a die-hard fan of Color Extend since living in New York and during her stint at the London Theatre in 2005; her stylist was constantly calling in her favourite range. On the Morrocan set of the new Brad Pitt film Babel, his hair stylist made frantic calls to the UK for some Redken for Men Haircare and Styling to be shipped over. Then list is endless....Opinion formers such as Anastasia Achilleos, the London celebrity facialist of the moment, is also a huge fan of the Smooth Down range.

Beauty Awards
2005 has seen Redken sweeping the board at prestigious magazine awards ceremonies. In February Smooth Down Conditoner won Eve magazine's "Best Haircare Hero" award followed by a Highly Commended award at the New Woman Beauty Awards in April. In July 2005 Redken Smooth Down Butter Treat was awarded "Best Haircare Saver" at the Cosmopolitan Beauty Awards, whilst in the same month Color Extend Shampoo made The Times hall of fame "Hundred Best Beauty Products." Redken for Men has also been short listed for the Maxim Style Awards....winners are due to be announced shortly. Watch this space!

Fashion Week: New York, Paris and Milan
Guido Palau, Creative Consultant for Redken, is a huge coup for the brand, as he is known to the UK Beauty press as the god of session styling. His involvement with the runways hottest tickets at New York, Milan and Paris, every season, from Marc Jacobs to Luella Bartley to Louis Vuitton and Balenciaga, ensures that Redken is being seen and used by some of the world's most famous heads.

Our enhanced loyalty program is specially designed to reward you for being part of it. Choose from a variety of effective tools which will help add value to your business. Seduce your customers with premium merchandising, inspire and develop your staff through our unique education programs and capture your customers' attention with eye catching in-salon marketing tools.